Speaking Heroes

Speaking Heroes is all about confidence, skill, and—for many—stepping out of their comfort zone. We wanted to translate these emotions into the brand itself. It needed to be a little bold but very professional. Approachable and playful, while maintaining a high level of clarity and functionality.

The Speaking Heroes logo is the brand’s main identifier, designed for use across nearly all brand applications. It consists of a brandmark and logotype, with the logotype set in Archivo, the primary brand typeface. The brandmark is inspired by a speech bubble, symbolizing communication, dialogue, and the friendly, interactive atmosphere of Speaking Heroes’ workshops. The logo was designed to ensure high legibility, even at smaller sizes, making it effective across both digital and print materials.

We chose Archivo as the primary typeface for Speaking Heroes. This Google Font features a clean, geometric structure and is modern, versatile, and highly legible. It was also a practical choice–this font is widely accessible, easy to implement, and ensures consistency across all digital and print brand communications.

When designing the Speaking Heroes website, we aimed to balance bold, eye-catching elements with a structured layout, ensuring users can easily find the information they need while maintaining strong visual elements that reflect the branding. A key aspect of the design is the authentic imagery, featuring real photos from past sessions, bringing the workshop experience to life. It's an intuitive, well-structured website that provides just enough information to engage visitors while making course registration effortless.

The result is a cohesive and impactful brand that empowers Speaking Heroes to inspire confidence in their audience while maintaining clarity and usability across all touchpoints.